Self-Liquidating Sales Funnel For a Cloud ManufacturerPublic
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The objective of this project was to develop a self-liquidating sales funnel for a cloud manufacturing company. The rationale included the cost effectiveness to generate leads. Market research was performed, a funnel was developed and a pro-forma financial analysis was completed. The results of the project produced marketing personas, a funnel design and a NPV analysis for advertising spending. It was concluded that a self-liquidating sales funnel is viable for the sponsor.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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