Museer I Kobenhavn (MIK) is an organization that represents over seventy diverse museums in Copenhagen and the surrounding area. This report presents a proposed plan to aid MIK to better attain their mission of promoting these museums. By identifying and investigating member museums', museum visitors', and website users' needs, we made recommendations to improve their website and overall marketing strategy to reach a broader audience.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Davidson, Philip Allen
• RePass, Maria Arvena
• Wetherbee, Matthew J.

Subject

• Computing
• Community
• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-051109-060846

Keyword

• Web sites--Design and construction
• Museum exhibits--Evaluation
• Museum exhibits

Advisor

• Salazar, Guillermo F.

Year

• 2009

Center

• Copenhagen, Denmark Project Center - IQP

Sponsor

• Museer I København

Date created

• 2009-05-11

Location

• Copenhagen

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright