Social media is a powerful tool for communication and engagement within educational institutions. It provides a platform for fostering collaboration, inclusion, and a sense of community among students. The goal of this project is to investigate how WPI students learn about campus events and if social media integration would be a beneficial tool to increase student attendance in academic activities. We developed and distributed a survey questionnaire, interviewed students from a variety of organizations, and conducted desktop research. We found that events promoted through email and social media platforms such as Instagram were the most effective ways to inform students about campus activities. We recommend that event organizers integrate the use of social media, create a web-based calendar of events, and post attractive flyers on bulletin boards for a successful promotion of events on campus.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Zhang, Candy
• Sethachutkul, Belle
• Li, Keyang
• Ou, Jinjia

Subject

• Learning
• Inclusion
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-080723-212732
• 112618

Advisor

• Boucher-Yip, Esther

Year

• 2023

Sponsor

• Esther Boucher-Yip

UN Sustainable Development Goals

• 4 - Quality Education

Date created

• 2023-08-07

Resource type

• Interactive Qualifying Project

Source

• E-project-080723-212732

Rights statement

• In Copyright

Last modified

• 2023-09-08