Student Work
Strategy for Increasing Awareness and the Development of a Promotional Plan for a Nonprofit Organization in a University Environment
PublicDownloadable Content
open in viewerThe purpose of this research is to develop marketing strategies for nonprofit organizations that function within a university environment and adapt that research to create a marketing plan and brand identity guide for the Worcester Polytechnic Institute Choral Music Association (WPICMA). This is accomplished by analyzing nonprofit management, fundraising as an avenue of promotion, brand development and definition, and the adaption of business models to suit a student-run, university organization. This research lead to the procurement of $30,000+ in six-months for the WPICMA scholarship fund.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Publisher
- Identifier
- E-project-042414-152526
- Advisor
- Year
- 2014
- Sponsor
- Date created
- 2014-04-24
- Location
- Worcester
- Resource type
- Major
- Rights statement
- Last modified
- 2020-12-27
Relations
- In Collection:
Items
Items
Thumbnail | Title | Visibility | Embargo Release Date | Actions |
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Strategy_for_Increasing_Awareness_and_the_Development_of_a_Promotional_Plan_for_a_Nonprofit_Organization_in_a_University_Environment_Croke2014.pdf | Public | Download |
Permanent link to this page: https://digital.wpi.edu/show/qr46r2184