Student Work
Process design for international market entry in the telecommunications industry
PublicThe process design proposed in this report provides a master manual for international market entry, demonstrates it with the IXnet experience and applies it to entry into the Mexican market. The primary activities are a business and industry review, procedures to select a target market and gather specific information from the sample, and guidelines for developing a recommendation. As a culmination of this MQP effort, IXnet decided to investigate the market for their telecommunications services in Mexico City.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Publisher
- Identifier
- 00A004M
- Advisor
- Year
- 2000
- Sponsor
- Date created
- 2000-01-01
- Resource type
- Major
- Rights statement
Relations
- In Collection:
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