The process design proposed in this report provides a master manual for international market entry, demonstrates it with the IXnet experience and applies it to entry into the Mexican market. The primary activities are a business and industry review, procedures to select a target market and gather specific information from the sample, and guidelines for developing a recommendation. As a culmination of this MQP effort, IXnet decided to investigate the market for their telecommunications services in Mexico City.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Gil de Alcazar, Maria Soledad.

Publisher

• Worcester Polytechnic Institute

Identifier

• 00A004M

Advisor

• Banks, McRae C.

Year

• 2000

Sponsor

• IXnet (International Exchange Networks), Inc

Date created

• 2000-01-01

Resource type

• Major Qualifying Project

Major

• Management Engineering

Rights statement

• In Copyright