Accentuating Accessible Recreation in Greater Worcester: Developing the S.T.A.R.S. Health Equity Rubric and Promotional Tools to Help Increase Public Engagement in Physical Activity Public
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The project goal was to help the Worcester Division of Public Health (WDPH) fulfill the Community Health Improvement Plan objective to increase community member engagement in physical activity by developing a set of promotional tools to increase awareness of local accessible recreation opportunities. To accomplish this goal, we created the S.T.A.R.S. criteria - Safety, Transportation, Access, Recreation, and Social Value - to assess health equity of public recreation spaces. Using the evaluation and scoring system, we produced a set of featured recreation spaces that are publicly displayed using a web page, interactive map, guidebook, brochure, and video. We provided the WDPH an updated "RecSpace" database and associated instruction manual for updating these promotional resources.
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