Instant noodles are universally consumed because they are convenient, inexpensive, and tasty. However, the majority of instant noodles contain MSG and potentially harmful chemicals. The goal of Urmatt, our sponsor, is to produce an organic instant noodle product with biodegradable packaging. We conducted research to help Urmatt with strategic marketing to enter this saturated market. Through surveys, interviews, and research, we presented Urmatt with the most effective labeling claims and maximum price points for the US and Thailand.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Whimpenny, Christopher
• Handy, Katherine Nicolle
• Zomb, Madeline Eva
• Stadnicki, Emily Jane

Subject

• Environment
• Food
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-022819-085321

Parola chiave

• Marketing

Advisor

• Pollice, Gary F.
• Mishra, Brajendra

Year

• 2019

Center

• Bangkok, Thailand Project Center - IQP

Sponsor

• Urmatt Ltd. Co.

Date created

• 2019-02-28

luogo

• Bangkok

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright