Creating a Cohesive Brand Identity for Tamatert, Morocco
公开In Morocco, the pandemic significantly affected the tourism industry. Morocco banned international travel for extended periods of time from 2020 through 2022, which presented a new opportunity for rural tourism within the country. Located in the High Atlas region of Morocco, the village of Tamatert is home to five auberges that provides travelers with a place to stay near Mt. Toubkal. Our team created a cohesive brand identity for the village to help increase local traffic to the area. We interviewed inn managers/owners, conducted participant observation, collected survey data from local tourists, and visual data to inform the creation of a logo, tagline, and functioning landing page.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-051622-173527
- 69431
- 关键词
- Advisor
- Year
- 2022
- Center
- UN Sustainable Development Goals
- Date created
- 2022-05-16
- Resource type
- Rights statement
关系
- 属于 Collection:
项目
单件
缩略图 | 标题 | 公开度 | Embargo Release Date | 行动 |
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Final_Paper_Rural_Tourism_0.pdf | 公开 | 下载 | |
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Tamatert Branding Booklet_0.pdf | 公开 | 下载 |
Permanent link to this page: https://digital.wpi.edu/show/q524jr99s