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Creating a Cohesive Brand Identity for Tamatert, Morocco

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In Morocco, the pandemic significantly affected the tourism industry. Morocco banned international travel for extended periods of time from 2020 through 2022, which presented a new opportunity for rural tourism within the country. Located in the High Atlas region of Morocco, the village of Tamatert is home to five auberges that provides travelers with a place to stay near Mt. Toubkal. Our team created a cohesive brand identity for the village to help increase local traffic to the area. We interviewed inn managers/owners, conducted participant observation, collected survey data from local tourists, and visual data to inform the creation of a logo, tagline, and functioning landing page.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Subject
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Identifier
  • 69431
  • E-project-051622-173527
Keyword
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Year
  • 2022
Center
UN Sustainable Development Goals
Date created
  • 2022-05-16
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