Creating a Cohesive Brand Identity for Tamatert, Morocco
ÖffentlichIn Morocco, the pandemic significantly affected the tourism industry. Morocco banned international travel for extended periods of time from 2020 through 2022, which presented a new opportunity for rural tourism within the country. Located in the High Atlas region of Morocco, the village of Tamatert is home to five auberges that provides travelers with a place to stay near Mt. Toubkal. Our team created a cohesive brand identity for the village to help increase local traffic to the area. We interviewed inn managers/owners, conducted participant observation, collected survey data from local tourists, and visual data to inform the creation of a logo, tagline, and functioning landing page.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-051622-173527
- 69431
- Stichwort
- Advisor
- Year
- 2022
- Center
- UN Sustainable Development Goals
- Date created
- 2022-05-16
- Resource type
- Rights statement
Beziehungen
- In Collection:
Objekte
Artikel
Miniaturansicht | Titel | Sichtbarkeit | Embargo Release Date | Aktionen |
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|
Final_Paper_Rural_Tourism_0.pdf | Öffentlich | Herunterladen | |
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Tamatert Branding Booklet_0.pdf | Öffentlich | Herunterladen |
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