Student Work
ARG Relevance as a Marketing Strategy in a Museum
PubblicoThis project explored the use of alternate reality games as a marketing strategy in a museum environment. An alternate reality game is a largely web-based virtual scavenger hunt where the players find information and solve puzzles to uncover a story. The setting for the game was the Higgins Armory Museum. The project created and ran an ARG, analyzing what tactics worked or did poorly in stirring interest in the museum. -
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-050410-131126
- Parola chiave
- Advisor
- Year
- 2010
- Sponsor
- Date created
- 2010-05-04
- luogo
- Worcester
- Resource type
- Rights statement
Relazioni
- In Collection:
Articoli
Elementi
Thumbnail | Titolo | Visibilità | Embargo Release Date | Azioni |
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FinalPaper.pdf | Pubblico | Scaricare | |
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IQPWebsite.zip | Pubblico | Scaricare |
Permanent link to this page: https://digital.wpi.edu/show/q524jp096