Student Work

 

ARG Relevance as a Marketing Strategy in a Museum Public

Downloadable Content

open in viewer

This project explored the use of alternate reality games as a marketing strategy in a museum environment. An alternate reality game is a largely web-based virtual scavenger hunt where the players find information and solve puzzles to uncover a story. The setting for the game was the Higgins Armory Museum. The project created and ran an ARG, analyzing what tactics worked or did poorly in stirring interest in the museum. -

Creator
Subject
Publisher
Identifier
  • E-project-050410-131126
Keyword
Advisor
Year
  • 2010
Sponsor
Date created
  • 2010-05-04
Location
  • Worcester
Resource type
Rights statement
License

Relationships

In Collection:

Items

Permanent link to this page: https://digital.wpi.edu/show/q524jp096