Student Work

 

Internal Marketing Plan Public

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This report was commissioned to examine, through the lens of internal marketing, why the number of Scouts and volunteers is decreasing for the BSA-MC. It was also commissioned to recommend ways of increasing, or at the very least sustaining, the number of Scouts and volunteers. Although there were a plethora of research methods to choose from, our team chose interviews because they allowed us to here directly from the employees and volunteers of - BSA-MC. Through the use of these interviews we found BSA-MC loses the bulk of its volunteers when Cub Scouts become Boy Scouts. We recommend inviting volunteers to employee meetings for recognition of the good they are doing and the possibility of earning a reward for their duties.

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  • E-project-042816-141930
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Year
  • 2016
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Date created
  • 2016-04-28
Location
  • Worcester
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Permanent link to this page: https://digital.wpi.edu/show/q237hs58w