This project reviews several business models for the internationalization process and conducts a study to see whether these models hold for the packaged software industry. The study involved collecting and analyzing data on the international activities of software firms. After comparing the results to the predictions of the models explanations were presented for the discrepancies.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Menasha, Benjamin Joseph

Subject

• Computing
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• 99D312I

关键词

• Marketing
• Marketing research
• Entrepreneurship

Advisor

• Becker, Lee A.

Year

• 1999

Date created

• 1999-01-01

地点

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright