In the age of ubiquitous data, effective management is crucial. The project focuses on assisting Hong Kong's Standards and Testing Centre (STC) in implementing a data aggregation solution for web analytics. The goals include assessing current data management, analyzing techniques, developing an implementation guide, and executing the chosen technique. The strategic sequence involves understanding STC's goals, market research, and evaluating existing solutions or creating a custom prototype aligned with STC's objectives. The aim is to provide meaningful reports for data-driven marketing decisions through web analytics data aggregation.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Manfredi Segato, Lorenzo
• Chang, Ansel
• Leao, Pedro
• Stoiber, Daniel

Subject

• Industry
• Innovation
• Computing

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030124-040441
• 118082

Palabra Clave

• Dashboard
• Web Analytics
• Data Aggregation
• Software
• Social Media
• Marketing

Advisor

• Mishra, Brajendra
• Foo, Katherine
• Sturm, Stephan

Year

• 2024

Center

• Hong Kong, China Project Center - IQP

Sponsor

• Hong Kong Standards and Testing Centre (STC)

UN Sustainable Development Goals

• Not Specified

Date created

• 2024-03-01

Resource type

• Interactive Qualifying Project

Source

• E-project-030124-040441

Rights statement

• In Copyright

Última modificación

• 2024-04-23