@techreport{PugliaCastellaniReed2002, author = "Puglia, Gary Dennis and Castellani, Stephanie Theresa and Reed, Daniel Avery" title = "Providing data analysis to an urban grocery store to be used in determining effective marketing strategies." school = "Worcester Polytechnic Institute" %address = "100 Institute Road, Worcester MA 01609-2280 USA" year = "2002" %month = "January" }