This project proposes a communication strategy for the New Horizon Centre to better reach the community it serves. This was accomplished through three main methods: a large event, newsletters, and leaflets. As a result of our observations it was determined that a large community event draws in a large amount of citizens, but can only be hosted sparingly. Also, leaflets and newsletter provided an easily manageable way to keep citizens informed.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Lally, Caitlin C.
• Cook, Matthew Michael
• Barr, Kristine E.
• McCarthy, Matthew Joseph

Subject

• Learning
• Community
• Health
• Sustainability
• Well-Being

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042507-084241

关键词

• Community engagement
• Community development
• Marketing

Advisor

• Salazar, Guillermo F.
• Mott, Wesley T.

Year

• 2007

Center

• London, England Project Center - IQP

Sponsor

• New Horizon Centre (NHC)

Date created

• 2007-04-25

地点

• London

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

最新修改

• 2021-01-08