Student Work
Modern Marketing: Growing Kyoto Journal's Revenue and Subscription Base
PublicDownloadable Content
open in viewerOur project sponsor was the Kyoto Journal (KJ), a volunteer driven, award-winning publication based in Kyoto, Japan. The goal of this project was to increase consumer awareness, subscription count, and sales of the KJ by proposing new networking opportunities with local, national, and international influence. Through extensive literature review, interviews, on site research, and data organization, we developed a customizable platform for the KJ to manage and expand its networking database. We conclude this report with strategic recommendations to the KJ with immediate and long term benefits.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Publisher
- Identifier
- E-project-100819-221950
- Keyword
- Advisor
- Year
- 2019
- Center
- Sponsor
- Date created
- 2019-10-08
- Resource type
- Rights statement
Relations
- In Collection:
Items
Items
Thumbnail | Title | Visibility | Embargo Release Date | Actions |
---|---|---|---|---|
Kyoto_Journal_Final_Report.pdf | Public | Download | ||
Kyoto_Journal_Final_Presentation.pdf | Public | Download |
Permanent link to this page: https://digital.wpi.edu/show/np193c36j