In the Mai Po region of Hong Kong, the Worldwide Fund for Nature has developed environmentally sustainable practices for fish farming, the eco-pond. The ecological balance is threatened by unsustainable fishing. By surveying 450 consumers we determined that middle income respondents are the best market for eco-fish at a 30-40% price premium. The net profit is enough incentive for fishers to adopt the eco-pond. Ultimately, we determined the potential market for eco-fish in Hong Kong contains approximately one million households.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Boulanger, Kate A.
• Patchel, Brandon C.
• Nikitas, Dimosthenis Danny
• DeMott, Ruth D.

Subject

• Industry
• Sustainability
• Environment
• Food

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-022808-093504

Parola chiave

• Marketing research
• Sustainable development--Social aspects
• Fisheries
• Sustainability

Advisor

• Clements, Kevin A.
• Davis, Paul W.

Year

• 2008

Center

• Hong Kong, China Project Center - IQP

Sponsor

• Lau, Tobi
• World Wide Fund for Nature (WWF) Hong Kong

Date created

• 2008-02-28

luogo

• Hong Kong

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright