Student Work

Website and Marketing Enhancement for MBI

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Massachusetts Biomedical Initiatives is a biomedical incubator in Worcester, Massachusetts. In order to enhance recruitment of viable entrepreneurs, selling points which would be most effective in persuading a viable potential entrepreneur to further investigate MBI were first determined. Second, company data was reviewed and arranged to facilitate analysis and presentation to the MBI Board of Trustees. Third, a thorough critique was performed on the company website and changes made which took advantage of research performed and the latest technology available.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Subject
Publisher
Identifier
  • E-project-030305-082045
Keyword
Advisor
Year
  • 2005
Center
Sponsor
Date created
  • 2005-03-03
Location
  • Worcester
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