Marketing the 2008 FSAE Racecar Public
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The goal of this project is to develop a plan for the marketing and manufacturing of the 2008 WPI FSAE Racecar. This plan will be presented to the judges in Pontiac, Michigan as part of the annual FSAE competition. To prepare for the presentation, a market survey was conducted, automotive industry experts were interviewed, a business plan was written, and a video commercial was filmed. The marketing and manufacturing plan was modeled after several similar projects done at WPI in the past, including the one from 2001, which placed first in competition.
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Permanent link to this page: https://digital.wpi.edu/show/mp48sd38w