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Women Weavers of Ain Leuh, Morocco: Use of Internet Technology & Global Marketing Public

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The internet has given small businesses the ability to market their products and services all around the world. The use of the internet has been particularly useful in allowing smaller companies, sometimes located in isolated regions of the world, to advertise their products globally. This project team created a website for the women of the Cooperative des Tisseuses d'Ain Leuh, which is located in Ain Leuh, Morocco. The women weavers will hopefully be able to attract Western customers, especially those interested in issues of global equity, to purchase their textiles. Internet technology allows these artisans to participate in the global economy without disruption of their traditional work environment, which is home to them.

Last modified
  • 01/27/2021
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Identifier
  • E-project-102808-144001
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Year
  • 2008
Center
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Date created
  • 2008-10-28
Location
  • Aïn Leuh
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Permanent link to this page: https://digital.wpi.edu/show/m326m232n