Developing Marketing Strategies for Kyoto JournalPublic
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The COVID-19 pandemic has prompted many changes to the global logistics infrastructure. New restrictions were put in place, leaving Kyoto Journal unable to ship their print magazine out of Japan, forcing a transition from a print magazine to digital, and decreasing their revenue. We used a combination of comparative analyses, surveys, semi-structured interviews, and case studies to develop social media marketing and crowdfunding strategies for Kyoto Journal. We identified several crowdfunding and social media best practices to help Kyoto Journal expand their reader base. We anticipate that our suggested strategies will help stabilize Kyoto Journal and increase their reader base.
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Permanent link to this page: https://digital.wpi.edu/show/j96023496