This project explores the negative rhetorical aspects of children's fast food marketing. Using the McDonald's franchise as a focal point, one learns of the magnitude of children's marketing. The persuasiveness of the McDonald's Happy Meal program was investigated through multimodal analysis of several artifacts taken during a particular promotion. From the results of this analysis, a public service newsletter was developed for the purpose of educating parents on the negative effects of children's fast food advertising.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Padden, Jessica M.

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-082107-231740

Advisor

• Demetry, Chrysanthe
• Trimbur, John

Year

• 2007

Date created

• 2007-08-21

Resource type

• Major Qualifying Project

Major

• Scientific and Professional Communication, Technical

Rights statement

• In Copyright