Since the 1980’s, Taiwan has made great strides towards becoming more sustainable. However, their sneaker industry remains an environmental concern. Feebees, a small Taiwanese sneaker company, aims to address these concerns through their fully recyclable sock shoes. To help Feebees grow in the Taiwanese market, the team collected data from competitor analysis of shoe companies, interviews with sales representatives, and surveys from Feebees and non-Feebees customers to determine how Feebees could enhance their branding and marketing. The team generated three recommendations for Feebees. The two primary recommendations focused on showcasing the casual lifestyle of their sneakers on their website and educating consumers on the relationship between recycling and sustainability.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Skarnes, Benjamin
• Royce-Roll, Willa
• Chen, Roey
• Chung, Brian

Subject

• Community
• Sustainability
• Environment

Publisher

• Worcester Polytechnic Institute

Identifier

• 122091
• E-project-043024-052110

Palavra-chave

• circular economy
• marketing
• sustainability
• recycling
• sneakers
• branding

Advisor

• Du, Wen-Hua
• Kinicki, Robert

Year

• 2024

Center

• Taipei, Taiwan Project Center - IQP

Sponsor

• Feebees, Inc.

UN Sustainable Development Goals

• 11 - Sustainable Cities and Communities
• 12 - Responsible Consumption and Production
• 13 - Climate Action

Date created

• 4/30/2024

Resource type

• Interactive Qualifying Project

Source

• E-project-043024-052110

Rights statement

• In Copyright