Expanding the Market of Recyclable Shoes in Taiwan
Pubblico DepositedContenuto scaricabile
open in viewerSince the 1980’s, Taiwan has made great strides towards becoming more sustainable. However, their sneaker industry remains an environmental concern. Feebees, a small Taiwanese sneaker company, aims to address these concerns through their fully recyclable sock shoes. To help Feebees grow in the Taiwanese market, the team collected data from competitor analysis of shoe companies, interviews with sales representatives, and surveys from Feebees and non-Feebees customers to determine how Feebees could enhance their branding and marketing. The team generated three recommendations for Feebees. The two primary recommendations focused on showcasing the casual lifestyle of their sneakers on their website and educating consumers on the relationship between recycling and sustainability.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- 122091
- E-project-043024-052110
- Parola chiave
- Advisor
- Year
- 2024
- Center
- Sponsor
- UN Sustainable Development Goals
- Date created
- 4/30/2024
- Resource type
- Source
- E-project-043024-052110
- Rights statement
Relazioni
- In Collection:
Articoli
Elementi
Thumbnail | Titolo | Visibilità | Embargo Release Date | Azioni |
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Feebees_FinalReport_IQP_FINAL.pdf | Pubblico | Scaricare |
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