The Young Talents Program is part of a non-governmental organization located in Bucharest, Romania that offers scholarships to young artists from low-income homes. This project’s goal was to assist the program in strengthening its promotion to reach young artists. The team conducted surveys and interviews remotely, researched social media, analyzed the program’s online presence, and performed archival research of promotional strategies. Results indicated that artists prefer to promote their work on Instagram and Facebook and want to hear other artists’ emotional stories. The Young Talents Program can enhance their promotion to attract a broader audience by posting a wide variety of art styles from alumni and current members and using promotional techniques such as social media takeovers.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Tougas, Ryan M.
• Perry, Madeline M.
• Guerrette, Christopher J.
• Ferrini, Lexi E.

Subject

• Learning
• Community
• Culture
• Inclusion
• Innovation

Publisher

• Worcester Polytechnic Institute

Identifier

• 24636
• E-project-051421-190944

Advisor

• Kinicki, Robert
• Butler, Melissa

Year

• 2021

Center

• Bucharest, Romania Project Center - IQP

Sponsor

• The Royal Margaret Foundation of Romania

UN Sustainable Development Goals

• 4 - Quality Education
• 10 - Reducing Inequality

Date created

• 2021-05-14

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright