Art education benefits society, and the Eiva Arts Foundation aims to increase art appreciation with their new application, Arvest Digital. This project provided Eiva with the necessary branding and marketing materials to successfully promote Arvest Digital. This included refining Eiva's mission statement, developing an app icon, slogan, and content for selected promotional channels. This entailed compiling a list of over 200 influencers, organizations, conferences, and app competitions for Eiva to contact and creating contact scripts, sample social media posts, an app download page description, a press release, and a plan for implementing marketing content. Feedback on the application was also gathered to determine the necessary features for future updates of Arvest Digital.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Dolan, Raymond Francis
• Avram, Diana Iulia
• Walling, Elizabeth
• Azevedo, Isabel Mariana

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042919-070235

关键词

• Education in a Technological Society

Advisor

• Aghajanian, Michael John
• Ault, Holly Keyes

Year

• 2019

Center

• Yerevan, Armenia Project Center - IQP

Sponsor

• Eiva Arts Foundation

Date created

• 2019-04-29

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright