Persona Development for the Polar Park Mobile Application

Duulal, Bilguun; O'Sullivan, Abigail R.; Perez, Jerry

Student Work

Persona Development for the Polar Park Mobile Application Public

The Worcester Red Sox plan to open the world’s most innovative ballpark in the heart of Worcester, Massachusetts. To achieve this goal, the company is developing a stadium-specific mobile application that will provide the best user experience. Working out of the Worcester Community Project Center, our main goal was to survey the target population, in order to understand what benefits people are looking for in this mobile application. With over 400 responses to our survey, this information was sorted, analyzed, and relayed to the Worcester Red Sox as to what features they should include in their mobile application. Our data was displayed in the form of a benefit/feature infographic and seven personas that represented the potential users of this mobile application.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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