Student Work

Engaging with Radio Listeners

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This project was sponsored by WICN, a non-profit Jazz radio station that broadcasts out of Worcester, Massachusetts, United States of America. Our objectives are to research ways for them to better engage their current audience, receive consistent feedback, and attract new listeners. One hypothesis was that WICN could use an audience survey to learn their audience and use data correlations to create attractive content. The methods employed were a survey on WICN’s audience, a local population, and Amazon Mechanical Turk and we performed a social media analysis. We found that audience surveys can quickly find feedback, but public surveys can have mixed results. Some shows and genres correlate to the listener’s age with a regression value of up to 23%.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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  • 2020-12-10
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  • E-project-060920-022428
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  • 2020
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Date created
  • 2020-06-09
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