Lambeth, a central London borough, has transportation hubs and attractions that draw a lot of foot traffic, and thus a lot of litter. Currently Lambeth Council issues Fixed Penalty Notices (FPNs) to people caught littering, but these FPNs have not reduced littering to the Council’s satisfaction. The team used research into the psychology of behavior-change, analysis of proven campaigns, and observations in the Borough to design pilot advertisement campaign posters focused on reducing cigarette litter. These posters were affixed to litter bins at transportation hubs in the Borough, and results showed that our campaign was successful. The team then developed five recommendations offering other avenues for the Council to address littering.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Bonarrigo, Paul
• Iaconis, Matthew
• McCann, Brendan
• Johnson, Ryan

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030320-204945

Keyword

• Urban and Environmental Planning

Award

• President's IQP Award

Advisor

• Marrone, Paul
• Orr, John A.

Year

• 2020

Center

• London, England Project Center - IQP

Sponsor

• Lambeth Council

Date created

• 2020-03-03

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

License

• All rights reserved

Last modified

• 2023-01-18