The Royal Hospital for Neuro-disability's Biomedical Engineering Service (BES) department has set a goal to achieve a financial breakeven point for the 2001-2002 fiscal year. In our project, we analysed the strengths, weaknesses, opportunities and threats of the old MATRIX seating wheelchairs along with the potential market demand for the new MATRIX wheelchairs. We presented to the RHNd a valuable tool that provides them with a promotional and positioning strategy for the commercialization of the new MATRIX special seating wheelchairs.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• McCue, Matthew John
• Kirloskar, Janaki
• Kibler, Jeffrey David
• DeRoche, David Robert

Subject

• Innovation
• Well-Being
• Industry
• Health

Publisher

• Worcester Polytechnic Institute

Identifier

• 01A019I

Keyword

• Self-help devices for people with disabilities
• Marketing

Advisor

• Kasouf, Chickery J.

Year

• 2001

Center

• London, England Project Center - IQP

Sponsor

• Royal Hospital for Neuro-disability

Date created

• 2001-01-01

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright