Think Blue Massachusetts is a campaign dedicated to educating the public on stormwater. Stormwater pollution is melted snow or rain that carries pollutants into local waterbodies. The goals of this project were to evaluate the effectiveness of the Think Blue Massachusetts social media campaign, develop improvement strategies, and create a social marketing guide for further expansion. We researched various social media platforms and analyzed Think Blue Massachusetts' past website and Facebook effectiveness. The project resulted in recommendations regarding social media management and metric collection. Content for different platforms was suggested as well as directions for future advertising efforts and how to analyze those efforts.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Cumello, Nicholas Charles
• Bailey, Reid
• Alshehri, Abdulmalek Ahmed
• Gatsonis, Constantina Maria

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042819-140821

关键词

• Urban and Environmental Planning

Advisor

• Gaudette, Glenn R.
• Jiusto, Scott

Year

• 2019

Center

• Worcester Community Project Center (Massachusetts) - IQP

Sponsor

• Central Massachusetts Regional Stormwater Coalitio

Date created

• 2019-04-28

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright