Student Work
Understanding and Improving Customer Loyalty at The Sole Proprietor Restaurant
PúblicoContenido Descargable
open in viewerThe Sole Proprietor, an upscale seafood restaurant in Worcester, Ma, sought innovative methods to enhance and track customer loyalty. Research suggests that incentive-based customer loyalty programs are an innovative and successful tool for such customer-relationship-management initiatives. Two focus group sessions and an electronic survey with a sample of The Sole Proprietor's customers suggested that a well-managed loyalty program would facilitate increased guest loyalty.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Publisher
- Identifier
- E-project-042408-093903
- Advisor
- Year
- 2008
- Sponsor
- Date created
- 2008-04-24
- Ubicación
- Worcester
- Resource type
- Major
- Rights statement
Las relaciones
- En Collection:
Elementos
Elementos
Miniatura | Título | Visibilidad | Embargo Release Date | Acciones |
---|---|---|---|---|
MGMQPRamsdellRuscittiFinal2008.pdf | Público | Descargar | ||
RamsdellRuscittiMGMQPPoster.ppt | Público | Descargar |
Permanent link to this page: https://digital.wpi.edu/show/dv13zv778