Student Work

Designing a Marketing Plan for Rural Tourism in Costa Rica

Public

Downloadable Content

open in viewer

This report, prepared for the Bellbird Biological Corridor, details the potential of adapting sustainable tourism in rural areas throughout Monteverde, Costa Rica. The study considers the economic and environmental impacts of rural tourism and how to develop a promotional plan for networking the various tourism initiatives throughout the region and promoting the shared use of resources. Through interviews and surveys with the initiatives and stakeholders, we gathered data that allowed us to establish a well-informed marketing plan, which will benefit both the initiatives and stakeholders. The initiatives' distinguishing attributes were analyzed and emphasized in order to promote their businesses through an online interactive map to increase their web presence.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Creator
Subject
Publisher
Identifier
  • E-project-030118-155809
Keyword
Advisor
Year
  • 2018
Center
Sponsor
Date created
  • 2018-03-01
Resource type
Rights statement

Relations

Items

Items

Permanent link to this page: https://digital.wpi.edu/show/dn39x1845