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Designing a Marketing Plan for Rural Tourism in Costa Rica Public

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This report, prepared for the Bellbird Biological Corridor, details the potential of adapting sustainable tourism in rural areas throughout Monteverde, Costa Rica. The study considers the economic and environmental impacts of rural tourism and how to develop a promotional plan for networking the various tourism initiatives throughout the region and promoting the shared use of resources. Through interviews and surveys with the initiatives and stakeholders, we gathered data that allowed us to establish a well-informed marketing plan, which will benefit both the initiatives and stakeholders. The initiatives' distinguishing attributes were analyzed and emphasized in order to promote their businesses through an online interactive map to increase their web presence.

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  • E-project-030118-155809
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  • 2018
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Date created
  • 2018-03-01
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Permanent link to this page: https://digital.wpi.edu/show/dn39x1845