Student Work
Appeal of Web Page Layout and Characteristics Based on Age: Usability Research through Eye Tracking at Fidelity Investments Inc.
PúblicoContenido Descargable
open in viewerThis project examined various web page features to determine which would be most appealing to two large market segments, Generation Y and Baby Boomers. Three sets of hypotheses, grounded in previous research, were developed, and an online survey and two laboratory experiments using eye tracking equipment were conducted. The results of this study provide valuable information on the design preferences of different generations. Based on these results, the study provided future recommendations for the design of the Fidelity Investments homepage.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Publisher
- Identifier
- E-project-042208-111154
- Award
- Advisor
- Year
- 2008
- Sponsor
- Date created
- 2008-04-22
- Ubicación
- Boston
- Resource type
- Major
- Rights statement
- Última modificación
- 2023-01-20
Las relaciones
- En Collection:
Elementos
Elementos
Miniatura | Título | Visibilidad | Embargo Release Date | Acciones |
---|---|---|---|---|
Fidelity_MQP_2008.pdf | Público | Descargar |
Permanent link to this page: https://digital.wpi.edu/show/db78td66n