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Strategic reorientation at Lexmark

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Lexmark started off as a company when it was spun off from IBM in the early 1990's. This project gives a detailed overview about how Lexmark became a successful company by reorganizing its way of thinking, developing new products, and expanding internationally. Today, Lexmark contributes its success to the changes it has made over the last 15 years.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Publisher
Identifier
  • 06D266I
Keyword
Advisor
Year
  • 2006
Date created
  • 2006-01-01
Location
  • Worcester
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