Our project helped La Asociación, a farmers’ association in Cumbe, Ecuador, identify strategies to market organic food products in nearby Cuenca. To help La Asociación identify potential customer and valued products, we interviewed members of the expatriate community and high-end retail stores in Cuenca. To distinguish La Asociación from its market competitors, we created a narrative. We also developed resources for them to assess their opportunities and gaps for marketing products in the future, as well as information about regulations and potential grants. These resources provide valuable insight for La Asociación to succeed, and the project provided us with insight into the challenges facing rural communities as they search for new ways to generate income.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Reddington, Eveline Dorothy
• Boissonneault, Analaide
• Johannes, Katherine Elizabeth
• Arnold, Tristan Franklin

Subject

• Environment
• Food
• Health

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-022819-160018

Keyword

• Farm management
• Entrepreneurship
• Marketing

Advisor

• Tuler, Seth
• Hersh, Robert

Year

• 2019

Center

• Cuenca, Ecuador Project Center - IQP

Sponsor

• La Asociación Campesina El Cántaro de Sancapac de Cumbe

Date created

• 2019-02-28

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright