El Museo de las Conceptas: Assessing and Advancing Community Engagement Public
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The goal of this project was to develop a plan that would increase the local community’s awareness of and involvement with el Museo de las Conceptas, a religious museum in Cuenca, Ecuador devoted to the history of the attached monastery. To this end, we conducted surveys with museum visitors and the general public and interviewed local museum professionals in order to discern the best course of action. From these interviews, we decided that creating a cohesive narrative to improve the visitor experience paired with a marketing campaign would be the best solution to the museum’s challenges.
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