The goal of this project was to develop a plan that would increase the local community’s awareness of and involvement with el Museo de las Conceptas, a religious museum in Cuenca, Ecuador devoted to the history of the attached monastery. To this end, we conducted surveys with museum visitors and the general public and interviewed local museum professionals in order to discern the best course of action. From these interviews, we decided that creating a cohesive narrative to improve the visitor experience paired with a marketing campaign would be the best solution to the museum’s challenges.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Perry, Jonathan Roy
• Hernandez, Nicholas David
• Heavey, Brent M
• Rivera, Veronica

Subject

• Culture
• Learning
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-031917-203607

Keyword

• Marketing
• Community engagement
• Museums

Advisor

• DiBiasio, David
• Elgert, Laureen

Year

• 2017

Center

• Cuenca, Ecuador Project Center - IQP

Sponsor

• Museo de Las Conceptas

Date created

• 2017-03-19

Location

• Cuenca

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright