2GIFT - Supporting Social Projects While Shopping
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open in viewer2Gift is a startup company that allows individuals to donate to nonprofits by shopping using a digital gift card, with no added cost. This project supported 2Gift in expanding their consumer outreach. We assessed the results of past campaigns, conducted interviews with past nonprofits, explored competitors, analyzed its gift card reseller, and surveyed possible donors to understand their preferences. We formulated a plan to improve 2Gift’s internal business structure, suggesting ways to reach more nonprofits and donors. We created marketing materials, produced a brochure, developed social media posts, and designed a brand ambassador program for 2Gift. This plan will serve as a guide to expand brand recognition, develop partnerships, and overall, the use of 2Gift to increase support for nonprofits.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-121423-063253
- 115136
- Mot-clé
- Advisor
- Year
- 2023
- Center
- Sponsor
- UN Sustainable Development Goals
- Date created
- 2023-12-14
- Resource type
- Source
- E-project-121423-063253
- Rights statement
- Dernière modification
- 2024-02-08
Relations
- Dans Collection:
Contenu
Articles
La vignette | Titre | Visibilité | Embargo Release Date | actes |
---|---|---|---|---|
Fundraising-through-Gift-Cards.pdf | Public | Télécharger | ||
V23B-2GIFT_Final_Presentation.pptx | Public | Télécharger |
Permanent link to this page: https://digital.wpi.edu/show/bc386p469