We studied customer engagement practices and French online grocery store Simply Gourmand (SG)’s customer base to create recommendations for how the business can enhance its customer engagement. The means of investigating this information were conducting surveys, interviews, analyzing Google Analytics data, and observational research on competitors. We discovered that females and customers aged 55+ were the demographics that engaged the most. Through surveys, we found that customers were satisfied with SG’s current operation. Other findings included SG having a diverse array of engagement features, lacking feature visibility, and current customers have an interest in recipe-related features. We suggested implementing a recipe-related youtube channel, product-specific recipes, prioritizing feature visibility, and improving existing features. In addition, SG has the informed option to not change anything.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Jin, Yongxiang
• Sullivan, MacKenzie
• Diaz, Desiree
• Jorgensen, Jacob

Subject

• Food
• Culture
• Project-Based Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• 26006
• E-project-071221-173604

Keyword

• Customer Segmentation
• E-Business
• Customer Engagement

Advisor

• Miller, Fabienne

Year

• 2021

Center

• Lyon, France Project Center - IQP

Sponsor

• Marianne Prebét

UN Sustainable Development Goals

• Not Specified

Date created

• 2021-07-12

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright