This paper focuses on the different advertising techniques used to target young adults in the beverage industry. We selected and researched eight popular beverages to bring public awareness to the advertising strategies utilized to entice the consumer to buy the product. Our analysis of these beverages and their advertisements demonstrates that the most commonly used tactics include humor, sexual innuendo, emotional manipulation, and celebrity endorsements.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Painuly, Garima
• Casey, Catherine Nicole
• Siegel, Marisa Jacqueline

Subject

• Community
• Health
• Well-Being
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-031207-115839

Keyword

• Marketing

Advisor

• Clark, William M.

Year

• 2007

Date created

• 2007-03-12

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright