Through exploring the Borough of Merton with the aid of Commonside Community Development Trust, a need has been identified for CMS Credit Union to better serve the borough’s low-income residents by encouraging savings and providing non-predatory loans. For the credit union to best serve these individuals, we identified four key areas of improvement: accessibility, products, marketing, and organizational structure. To this end, a consultancy report, website, pamphlet, and marketing network were delivered to CMS as part of a recommendations package.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Cavanagh, Brendan Scott
• Botaish, Christopher Ryan
• Cueva, Jose Adan

Subject

• Security
• Community
• Well-Being

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-050114-163017

Stichwort

• Marketing
• Predatory lending

Advisor

• Elgert, Laureen
• Jiusto, Scott

Year

• 2014

Center

• London, England Project Center - IQP

Sponsor

• Commonside Community Development Trust

Date created

• 2014-05-01

Ort

• London

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Zuletzt geändert

• 2021-02-01