This Major Qualifying Project looks at the potential the CircumBlator, a novel cardiac ablation device, in various markets to develop a go to market strategy for the product. Market and Regulatory research was conducted utilizing sources such as the Atrial Fibrillation Association and the White Book from the European Society of Cardiology. From the research, the United States (US) and the European Union (EU) were seen as ideal markets for initial entry. Guidelines for conducting research and developing decisions were also provided for future teams to conduct similar projects or continue this one.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Cayabyab, Kyle Patrick
• Galloway, Jameel Tariq
• Ward, Kandace Meagan

贡献者

• Sklar, Martin

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042413-122839

Advisor

• Schaufeld, Jerome
• Hoy, Francis
• Gaudette, Glenn R.

Year

• 2013

Sponsor

• Ablacor™

Date created

• 2013-04-24

Resource type

• Major Qualifying Project

Major

• Management Engineering
• Management

Rights statement

• In Copyright