Emprix, Inc. developed Onesight for Call Centers (OSCC), a product that extends their current web monitoring solutions to call centers. OSCC was rolled out in the third quarter of this fiscal year. The team helped achieve this objective by developing a market entry and selling strategy for OSCC. Our project provided guidelines concerning what customers to target first, how the product is presented to customers, and what competition to be wary of.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Lashmit, David Christopher
• Pero, Steven Peter

Publisher

• Worcester Polytechnic Institute

Identifier

• 02E012M

Advisor

• Kasouf, Chickery J.

Year

• 2002

Sponsor

• Empirix Inc., Waltham, Massachusetts

Date created

• 2002-01-01

Resource type

• Major Qualifying Project

Major

• Management

Rights statement

• In Copyright