Creating an intimate connection with local residents is a challenge for Habitat for Humanity MetroWest/Greater Worcester (Habitat). To address this, Habitat partnered with the Worcester Community Project Center to tell the story of the local affiliate and bridge the knowledge gap among local residents. Our goal was to explore the knowledge gap, produce videos that tell the story of Habitat, and propose a no cost media plan. We surveyed local residents, analyzed over 50 nonprofit videos, and consulted with Habitat staff. We found most misconceptions about the local Habitat involved its’ mission and inner workings. Consequently, we developed three videos highlighting different aspects of the local Habitat affiliate and a plan for their distribution.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Ortiz, Miguel Antonio
• Alfaro, Carlie Logan
• Crocker, Alexander C.
• Alonzo, Daniel Glenn

Subject

• Sustainability
• Computing
• Community
• Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121416-154036

Keyword

• Teaching
• Nonprofit organizations
• Marketing

Advisor

• Shah, Purvi
• Dehner, Corey

Year

• 2016

Center

• Worcester Community Project Center (Massachusetts) - IQP

Sponsor

• Pietrantonio, Molly
• Habitat for Humanity MetroWest/Greater Worcester

Date created

• 2016-12-14

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright