A Short-Term Marketing Plan to Mitigate the Effects of COVID-19 on Armenia’s Tourism Industry Public
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The COVID-19 pandemic had a detrimental impact on the Armenian tourism sector. The temporary travel ban has affected other sectors of the economy as well. Most businesses have ceased operations, and many will fail if no action is taken. To create a short-term tourism recovery plan, we conducted interviews with tourism experts, analyzed our survey results, and reviewed scholarly works to generate recommendations for the State Tourism Committee to recover from this pandemic and boost the Armenian economy overall.
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