Increasing Public Awareness of MemoClock to Assist the Elderly in Social Isolation During the COVID-19 Pandemic Public
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MemoClock is a phone and tablet app for care partners to send messages remotely to their loved ones with dementia, but it lacks public awareness. Our project, conducted remotely with MemoClock in Denmark as a result of the COVID-19 pandemic, created a marketing strategy to increase MemoClock’s public awareness through analysis of competitors and data from app users. Surveys and coded interviews with MemoClock users provided testimonials for marketing materials. We developed a schedule for social media posts and compiled a list of organizations for MemoClock to engage on social media. Finally, we made recommendations for future app features and marketing.
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