The goal of our project was to identify areas of weakness in the Building Centre's website and provide recommendations for enhancement. The project focused on website design and marketing. Website design was evaluated using an assessment protocol, the results of which were used to create example pages demonstrating an enhanced website. In the marketing area, we contacted organizations concerning reciprocal linking, and worked towards search engine submission and optimisation. Through these efforts, the Building Centre will have gained an improved website.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Gay, Kevin Robert
• Perry, Alex
• Chin, Nathan Lee
• Powers, Kathleen E.

Subject

• Computing
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• 04D208I

Keyword

• Marketing
• Web sites--Design and construction

Advisor

• Demetry, James S.
• Mott, Wesley T.

Year

• 2004

Center

• London, England Project Center - IQP

Sponsor

• The Building Centre

Date created

• 2004-01-01

Location

• London

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright