The 59store in the United States: A Feasibility Study Public
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The 59store is an online to offline company in China that strives to provide convenience services and teach entrepreneurial skills to university students. The co-founder of the 59store is our sponsor, Cao Lifa, and his goal is to expand the 59store to the United States. To assist him, we determine the snacking needs and entrepreneurial experience of students in the United States; also, we evaluate legal regulations on campuses in the United States. Although students in the United States show an interest in services similar to those offered by the 59store, legal regulations at universities restrict the 59store’s ability to operate on most campuses. We conclude by recommending changes to the 59store’s current business model for a better chance of success in the United States.
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